The business deal is part of the new AgXtend™ brand launched by CNH industrial. CNHi, mother company of tractor manufacturers New Holland, Case IH and Steyr with an annual turnover of 33 billion, introduces AgXtend™ as new brand for precision farming technologies with scanners, sensors and IoT-solutions.
The IoT-solution is supplied by the new strategic partner of CNHi: AppsforAgri B.V. from the Netherlands. AppsforAgri is a Dutch AgTech company that offers complete smartfarming solutions. The company provides the agricultural sector with relevant information by translating sensor data to decision supportive information. The sensors in the field send the information wirelessly to the phone of the farmer, making farm data 24/7 accessible. The models and algorithms behind the decision supportive information are based on the knowledge and experience of experts, who have more than 25 years of experience in the agricultural sector.
CNHi believes that the AgXtend™ products have the potential to significantly reduce the fuel consumption and as well as the targeting of and eventually reducing the use of fertilizers and crop protection products. With the commitment to facilitating the adoption of the IoT- and other solutions, CNHi aims to drive agriculture forward. Maximilian Birle, Head of Product Management at CNHi says: “The IoT business and environment IoT sensor business is a very important part of the AGXTEND™ business. AppsforAgri has the excellent customer focus we were looking for, with easy to use IoT products and the strategy to get real agricultural knowledge out of the collected data.”
The management of AppsforAgri B.V., Michel de Vree and Corné Braber about the deal: “We are proud of the deal. With the CNHi dealer network our IoT products will become widely available. This provides us resources to focus on further development of new products and services, to extend our farmer support. The provided resources ensure us, with our sensors and knowledge, to deliver a significant contribution in the worldwide demand for an efficient and sustainable food production.
The roll out of the FarmXtend products start in the EMEA-region (Europe, Middle-East and Africa) in the first quarter of 2019.
CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. Across its 12 brands, 64 manufacturing plants, 49 research and development centers and a workforce of more than 65,000 people, CNH Industrial is present in 190 countries giving it a unique competitive position.
AppsforAgri started from passion in agriculture and IT. The professional team of software-developers, data analysts, agronomes and meteorologists make them an unique IT agency.
AppsforAgri creates software solutions for international companies like Bayer Cropscience, Syngenta, Friesland Campina, Nutreco and many other players in the agricultural sector. In addition they are working closely with knowledge institutions like Wageningen University & Research and HAS Den Bosch. With the intelligent sensors and their agriculture-knowledge they deliver complete solutions in the field of precision farming ranging from sensors to management-information to aid farmers in working efficiently and sustainable.